nordstrom rack

As a part of the small but mighty Nordstrom Rack Creative Team, I was largely responsible for execution of the design for the in-store signage of all of The Rack's locations in the US and Canada. I covered campaigns large and small, from one-off store hour signs to full-scale seasonal campaigns. I also helped my teammates with digital ads and social posts for the brand when needed. While brainstorming creative for new campaigns, our team worked together to research and create concepts for lockups, photography, copy, and type treatments. I've loved being part of a team that allowed me to grow in my career and learn new skills while on the job. Working with large-scale print pieces has taught me to pay fierce attention to detail and work with art directors, copywriters, retouchers, and production team to make sure every placement is perfect before shipping to stores.

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© 2020 Kelsey Johnson